Fall often feels quiet for real estate, but September delivers a unique opportunity: less competition and serious buyers.

Let's explore when selling now makes sense, how to market strategically, and what tools keep you top of mind.

Why September Can Be a Smart Move

A second chance if spring wasn’t in the cards. Early fall, particularly September to mid-October, offers renewed activity when the weather’s still pleasant, inventory is lower, and buyers who need to move before the holidays act quickly¹.

Serious, motivated buyers are active. Families looking to settle in before school, or professionals aiming to close by year-end, tend to be more decisive and efficient².

What the Market Looks Like in September

Texas is softening but competitively priced listings shine. Inventory has jumped, average days on market have increased, and price appreciation has nearly stalled³.

Homebuyers now have more negotiating power nationwide. Redfin reports over 44% of sales include seller concessions. Additionally, several metros, including Austin, are seeing slight year-over-year price declines⁴.

Late-September is a strategic window. Realtor.com data shows the week of Sept 29 – Oct 5 offers the best buying conditions: more inventory, lower demand, and potential savings over $10,000 compared to summer pricing⁵.

What Buyers Are Thinking and You Can Use

Hybrid schedules change buyer priorities. Many are looking for functional homes that balance lifestyle and work—think dedicated offices, outdoor living spaces, and community perks like trails or pools⁶.
Fall brings serious intent and selective attention. Buyers in September tend to be focused on making decisions—and they respond well to crisp, emotionally resonant staging and marketing⁷.

How to Market Listings that Sell in September

Stage for comfort and clarity. Warm tones, clean lines, and seasonal accents help buyers imagine moving in—and moving forward⁸.

Use video tours to stand out. Fall listings may attract fewer visits but crisp, walk-through videos engage the buyer who’s ready now⁹.

Position your listing as a smart move, not a gamble. Lead with headlines like “Less competition, more leverage,” or “Fall listing advantage: visibility and serious buyers.”

Run bite-sized campaigns. A Facebook or Instagram post series could be:

Market snapshot—“Why early fall wins”
Home feature—“This cozy home is still available”
Invitation—“Message for a private showing or value estimate”

References

Get ready to capture attention this fall with Anchorelle’s “30‑Day Social Media Content Calendar for Realtors.” a content toolkit with staging tips, seasonal post ideas, marketing templates, and campaign prompts designed to help you stand out and sell before the year ends.

Should You Sell in September? Marketing Tips for Agents