Social media isn’t just for likes… it’s where listings find attention, trust is built, and deals begin.

Let’s see how to use Instagram and Facebook to connect with the right people, spark meaningful conversations, and grow your real estate business.

Why Social Media Matters for Real Estate

Agents are seeing results. In NAR’s latest technology survey, 87% of agents use Facebook, 62% use Instagram, and social media ranked as the top source of quality leads in the past year¹.
Buyers are looking online. Over half of recent buyers first found the home they purchased on the internet².

Instagram: More than Just Pretty Pictures

Optimize your profile. Switch to a business account, write a clear bio with a call-to-action, add contact buttons, and create Story Highlights for testimonials, sold listings, and neighborhood tours³.
Post with purpose. Use a consistent mix of listings, quick tips, market updates, and community spotlights to keep your feed fresh and relevant³.
Use hashtags and location tags. Posts with hashtags can appear on hashtag pages, and location tags can connect you with local audiences⁴.
Leverage Reels for reach. Instagram Reels are pushed to non-followers and can quickly boost your visibility—perfect for short home tours or quick “how-to” videos⁵.

Facebook: Build Trust and Community

Mix education and connection. Share local market updates, answer common questions, and post neighborhood spotlights to stay top-of-mind⁶.
Use Facebook Lead Ads. These ads let you collect contact info directly in-platform, making it easy for potential clients to reach out without leaving Facebook⁷.

Turning Followers into Clients

Educate first. Rotate posts that answer common questions and build authority³.
Pair every listing with a next step. Example: “Message me ‘tour’ for a walkthrough video” or “Tap the link for full details”⁶.
Offer a simple value exchange. A “3-minute home value estimate” or “Weekly hot sheet” can be enough to get someone to share their info⁷.
Audit and refine. Track what posts lead to messages or form fills, and focus on the formats that perform best⁸.

Quick Posting Ideas You Can Reuse

15-second Reel: “3 things that make buyers fall in love with a kitchen”³
Carousel: “This week’s price drops in [your city]—what they mean for buyers”⁶
Story poll: “Would you tour this home if it had a rate buydown option?” with a swipe-up to your form⁷

References

Want 30 days of ready-to-use post prompts and CTAs? Download Anchorelle’s “30-Day Social Media Content Calendar for Realtors”. Designed to turn followers into conversations!

Instagram & Facebook for Realtors: Posting That Converts Followers to Clients