How to Use Video Marketing to Sell Homes Faster
In today’s market, buyers are scrolling before they’re scheduling. If you’re a real estate agent hoping to connect with serious buyers, video marketing can be your best ally. Whether it’s a beautifully filmed walkthrough or a quick, friendly Instagram Story, videos help listings stand out and sell faster.
Here’s how to use video content across Facebook, YouTube, and Instagram to build trust, attract interest, and move homes off the market.
Why Video Works So Well for Real Estate
Viewers retain 95% of a message when they watch it in a video, compared to only 10% when reading text¹.
Listings with video receive 403% more inquiries than those without².
Buyers want to visualize themselves in the space. Video brings emotion and realism that static photos just can’t match³.
Let’s break it down by platform.
Facebook: Keep It Personal and Shareable
Facebook is still a goldmine for local visibility. Most home buyers search online first, and many are part of Facebook community groups or follow local agent pages.
Tips for Facebook Video Success:
Go live for open houses or Q&A sessions. It’s low-effort, high-engagement.
Add captions so viewers can watch silently.
Keep videos under 2 minutes to get the highest watch rates⁴.
Post to your Business Page and Local Groups, then boost high-performing videos to reach even more potential buyers.
YouTube: Build Trust with Long-Form Content
YouTube is perfect for deeper storytelling and SEO. It’s the second-largest search engine in the world, so if you optimize your videos, you’ll show up when buyers are Googling their dream home.
YouTube Video Ideas:
Full property walkthroughs
Neighborhood guides and local hotspots
“Day in the life” style content showing what it’s like to live in the area
Quick tip: Use keywords in your titles and descriptions like “2-bedroom home in Austin for sale” so buyers can find your videos more easily⁵.
Instagram: Showcase Style and Personality
Instagram is a visual-first platform, making it perfect for eye-catching reels and stories.
Best practices for Instagram:
Film vertical videos for Reels and Stories
Use trending sounds to boost reach
Show behind-the-scenes content, like staging or listing prep
Post 15–30 second clips with quick cuts and bold text to keep viewers hooked⁶
Buyers love seeing the human side of real estate. Instagram lets your personality and professionalism shine in bite-sized moments.
What Kind of Videos Sell Best?
The good news? You don’t need a Hollywood budget. You just need to match the right kind of video with your audience’s stage in the buying process.
Here’s a quick breakdown:
Video Type
Best For
Platform
Walkthroughs
Teaser Clips
Local Area Highlights
Agent Intros / Stories
Live Open Houses
Buyers comparing homes
Grabbing attention
Out-of-town buyers
Building trust
Real-time engagement
YouTube, Facebook
Instagram, Reels
YouTube, Facebook
Instagram, Facebook
Facebook, Instagram
One Last Tip: Add a Call to Action
Don’t forget to invite your viewer to take the next step—whether that’s visiting your website, scheduling a showing, or sending you a DM. A simple “Let’s chat if this looks like your future home” can make a big difference.
Final Thoughts
Video marketing doesn’t have to be overwhelming. Start small, stay consistent, and remember: buyers aren’t just looking for houses. They’re looking for stories, comfort, and connection—and video is your most powerful way to offer all three.